About 40 million Americans suffer from hearing loss, according to the Better Hearing Institute. Most would benefit from the use of hearing aids but they are expensive and beyond the reach of many who need them. Can anything be done about this? Hearing well is important to safety and quality of life. An inability to hear oncoming cars, cooking timers, warning voices, etc., is very hazardous. When a person’s hearing is faulty, others avoid conversation. Grandma or Grandpa may be left out of conversations or activities because it is difficult for family members to communicate. Moreover, researchers Peelle and Wingfield found a link between hearing loss and memory problems. Why do hearing aids cost so much? Audicus, a hearing aid retailer, estimates that the average hearing aid ranges from $1,500 to $3,500. That is a huge expenditure for seniors on modest fixed incomes, many of whom need hearing aids in both ears. The price keeps climbing. Audicus reports that the price of a hearing aid doubled between 1997 and 2008 and continues to do so.